Released on: May 5, 2008, 9:02 am

Press Release Author: David Rich

Industry: Marketing

Press Release Summary: ICC/Decision Services welcomes Gerry Marrone as new senior
vice president.

Press Release Body: Gerry Marrone has joined ICC/Decision Services, a leading
provider of Customer Experience Management solutions as Senior Vice President of
Brand & Agency Development.

In his new position, Marrone will spearhead many of the firm's brand and agency
initiatives including audits and ROI metrics in such areas as consumer events,
in-store compliance and product placement.

"Gerry is a key addition to our growing involvement in measuring brand success in
the marketplace," said David Rich, ICC/Decision Services President and CEO. "His
agency experience and expertise are sure to strengthen ICC's position as the
industry leader in measurement of the brand experience."

Gerry has over 20 years of experience developing results-driven programs for
consumer packaged goods companies, retailers and agencies. He has held senior level
positions at PromoWorks, a leading in-store marketing services firm; Eventive
Marketing, an experiential marketing agency and part of the Omnicom Group; FrontLine
Marketing & CBS Outernet, a company specializing in in-store media; Iconoculture,
part of the consumer facing research industry; and Crossmark, one of the country's
largest professional business services firms. He holds undergraduate degrees in
Retail Merchandising & Management and in Marketing.

Gerry lives in Middletown, NJ with his wife Karen and their three children.

###
ICC/Decision Services was founded in 1979 to design and execute Customer Experience
Management programs. ICC/Decision Services offers a wide range of qualitative and
quantitative business tools, including mystery shopping, customer satisfaction
programs, and employee engagement research The company is headquartered at 45 West
21st Street, New York, NY 10010, U.S.A. Phone: (800) 444-1717. E-mail:
info@iccds.com. More information is available at www.iccds.com.


Web Site: http://www.iccds.com

Contact Details: 45 West 21st Street, Fifth Floor, New York, NY 10010